Link building is one of the Search Engine Optimization techniques you can use to increase traffic to your website. This method aims to create links that will direct people from other websites to your website. When search engine bots crawl the Internet, they don’t only look for keywords. They also search for relevant links. These links indicate the relationship of websites with one another. The more links directed to you means the more significant your website is. This is the end goal of link building and other Search Engine Optimization techniques- to help you increase your traffic and give you better search engine ranking.
Link Building
There are several methods of link building. The best one is to manually create links over a period of time. Why? If you have a new website and you created thousands of back links in a few days using one of the many automated search engine optimization techniques, the Search Engine bots will notice that. The bots can tag your site as spam and they may stop crawling your site. When this happens, your website may not appear on any search results page. No search results mean lesser traffic and lower ranking. Using an automated link building software is one of the Black Hat Search Engine Optimization Techniques that offers quick gains but not long term results.
When link building, you could contact various website owners and exchange URLS. This is the oldest method of link building. It would be best to exchange links with websites that are aged and have a high ranking. However, this process can take too much time and effort. It may be difficult to find website owners who would exchange links with you especially if your website still has a low ranking.
Another link building method you can do is putting links on your comments. There are websites that allow comments on their article posts. You can search for blogs that are related to your website and leave a comment on a post with your link. Make sure that your comment is relevant to the blog; otherwise, the blogger or website owner may tag your comment as spam.
Search Engine Optimization
The best method for link building manually is by creating back links through Article Directories. These websites have high rankings and get indexed by search engines fast. You can write different articles and post them in article directories. These websites usually allow at least one link to be placed in an article. Some of the popular Article Directories are Ezine, Sooper Articles, Go Articles and Article Blast.
Link building is one of the most effective Search Engine Optimization techniques you can use as part of your web marketing plan. The key is to gradually increase back links over time and not in one sitting. With this search engine optimization technique, you will see an increase in traffic and web ranking in no time.
