Today I'm going to be giving you a little bit of a guide to guest post. If you are new to guest posting and never gets posted before or if you have done it in the past and you're just looking for some tips to maybe do it a little bit better. That's what I'm going to be covering today.
Tip number 1
Okay, so my first tip is all about genuinely connecting with and supporting people that you would like to potentially guest post for. Now I really get not annoyed but I just feel like you know you could have done better, when I get an email that says they liked your posts, I'd also like to guest post on your blog. Could have done better ok friend.
The best adventure that you are going to have as a blogger is by making those genuine connections with people, hey I loved your blog post because of XYZ. It really resonated with me because I went through you know whatever in my life and your blog posts really made a difference. Hey if you're interested we are in the same category and I would love to write a piece for you and that is a much more enticing letter to receive as a busy blogger.
Tip number 2
Write a pitch of some kind and make it very professional. So it's easy to just send somebody a quick tweet or something and say hey I'd love to guest post on your blog but and the things that really stand out to me or when I receive the letters or emails from people that are just very professional and come across you know very respectfully everything is spelled correctly and there are no grammar errors. I mean those are the little things that really matter to me because if you're asking to post on my blog where all of my readers are going to see if I want to see that you really mean business.
Tip number 3
Write a proposal of your idea in your pitch. Now I really love it when I receive some semblance of an idea of what it is you'd like to write for me. Now I'm not saying you should send them your blog post I don't think that that's a good idea. But I do think that it's important to say hey I would like to write about XYZ and here's why I feel like I could write about that I got this great experience that could really you know elaborate on the issue or the topic or whatever. You know just kind of give them an idea of what it is you have in mind because if you intrigue them then they're more likely to accept your request to post on their blog.
Tip number 4
State the benefits that they will receive by letting you guest post on their site. What's happening here is they're opening the doors to their home if you will and letting you come on in and stay you know to show them hey I'm going to be a great houseguest, here's how your readers will benefit by you know giving me a little bit of the space that you have on your blog just for a short period of time.
Tip number 5
Always thank them for their time after you have emailed them and requested a guest post and then accept whatever answer is that they give you with grace. And a lot of times in the past I have been in the middle of launches when I have received guest post requests and at the time I would have loved to have them a guest post but I simply couldn't because I just had too much on my plate and it's always the people that graciously understand that really leave a good impression to me. So that when I know later on if I need someone to guest post I'm more likely to reach back out to those people that were very gracious and kind and understanding.
You never know what's going on in their personal or their business life so don't take it personally if they say no. Just find somebody else and try again.
Tip number 6
Only guest posts in a similar niche as your blog so that you can target similar audiences. Now I have guest posted in the past myself on a blog that wasn't really too much related to mine and the problem with that was is while people enjoyed my content and it was great. I was really molding my content my guest posts to fit that site and so if they weren't as likely to come over to my blog because they weren't interested in my category. They were interests in the category of the blog that I got posting on. If that's not confusing enough I hope that wasn't too confusing. So don't reach out to bloggers that are in a similar niche that way if the audience really loves you they will come on over to your blog because they're already interested in that category, to begin with.
Tip number 7
Be a good guest and bring a freebie, some sort of download, or something that can really just take your guest post to the next level. Now the secret behind this is that for them to receive the freebie go ahead and link them back to your website. Now make sure you get the approval of the person that you're guest posting for that way you know they don't feel weird about it but what you can do is say hey if you enjoyed this post be sure to check out this free checklist that I have that goes along with it or whatever kind of freebie you have just click this link here. And what it does is it takes them back to your website with a little forum use MailChimp or convert it to whoever it is that you love. They can subscribe to your list and that's how they receive the freebie. Everybody's winning there it's like the perfect recipe for guest posting.
Tip number 8
Just thank your hosts. So they're opening their blog home they're giving you a little space in there be sure to thank them for letting you guest post and then think the readers for their time as well.
Tip number 9
Provide some sort of short bio and a call to action. So the call to action kind of ties in with the subscriber incentive that you will be offering the freebie that you're bringing to this guest post and then the bio is obviously important. Because sometimes I will read a blog post and then not realize it was a guest post there might be like one little line in there that says buy XYZ and the author is not the author of that website. That's the only way I can tell it was a guest post at all you don't want to do that leave a short little bio. So that you know the readers of that website know that you're new and that you aren't originally from that blog because it could be really great coverage for you and they might go back to your website.
Tip number 10
Promote the guest post on your own social media channels. So obviously you're driving the website to somebody else's site or somebody else's blog but they're doing you a favor by letting you guest post on their website. So be sure to promote it on all of your social media channels the same way that you would for any of your own blog posts. An extra little tip is if you already have an email list be sure to send a message to your subscribers so that they know you're guest posting somewhere else as well.
Tip number 11
Respond to the comments underneath that guest post. You know really show your host Hey take the day off, girl I've got it I'm going to get to all the comments that way if they have time to respond to the comments they can but if not you've got it covered and this is really great for you as well because you're interacting with a new audience and that could be really great coverage for your website.
Read More: Quality Check Guidelines for a Guest Post
